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Brand

Since foundation in March 1943, XCMG has always kept its leading role in Chinese construction machinery industry.

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VISION
BRAND POSITIONING
CORE BRAND VALUES
BRAND ESSENCE
MISSION

VISION

TO BECOME A TRUSTWORTHY AND VALUE CREATING INTERNATIONAL ENTERPRISE

BRAND POSITIONING

A global trustworthy construction equipment solutions and services provider!

CORE BRAND VALUES

BRAND ESSENCE

Innovation, Challenge, Engagement, Integration

MISSION

To explore engineering technology and provide solutions for global construction and sustainable development

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